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I am a Creative

crafting visuals and ideas in Amsterdam.

Graphic Designer.

Olá, hello, HOI! I am Felipe Duarte, nice to meet you. I am a Senior Creative — graphic Designer / crafting visuals and ideas in Amsterdam.

Workflow

I design with a singular focus on clarity and purpose. My workflow integrates AI-driven strategic analysis and rapid prototyping alongside smart strategy, clean visuals, and thoughtful detail to deliver solutions that are not just beautiful, but strategically built to move people and ideas forward.

Insights

I use AI tools to quickly figure out what audiences truly need, and then I use those deep insights to build smarter, more impactful ideas for my design projects.

Strategy

My strategy is the data-driven roadmap that uses insights to ensure every design choice achieves the client's communication goal.

Creative

Creativity is where I take the strategic plan and AI-driven insights, then dream up truly original visuals that make the design feel exciting, powerful, and totally unforgettable.

A laptop with the word evelyn lee on the screen.

Adaptation

Adaptation is my process of continuously refining the design based on real-world feedback and AI-analyzed performance data to ensure ultimate effectiveness.

Performance

Performance is measuring how effectively the final design achieves its strategic goals based on metrics like engagement and conversion.

I.T — Helping to bring one of Asia's largest luxury fashion retailer to the digital age.

Brand renewal through human-centered design, real-user storytelling, and a streamlined digital experience.

Found — Your radio. Live streaming sessions for music creators.

Sensitive skincare branding rooted in nature, softness, and authenticity.

Space — A spatial canvas for curating your space on the internet.

The Floratta branding project is a deep dive into the intersection of culture, nature, and identity.

Seen Sounds — A library of visuals formed to chronicle and glorify the art of turning sound into sight.

Frederike de la Bije

Photography, branding, and website design for a talented Presenter/Project Manager based in Amsterdam.

Myrch.Club — Gathering, documenting, and preserving branded merch into a permanent archive.

Bureau Burgerberaad

The Bureau Burgerberaad Foundation is an energetic, independent non-profit. Our goal was to optimize their brand identity by crafting a detailed Brand Guideline, ensuring consistent communication.

Archive — A selection of previous projects, side projects, concepts, and general play.

FIFA World Cup - 2018

The challenge was to promote the 2018 World Cup product and event to Brazil’s most promising companies.

Archive — A selection of previous projects, side projects, concepts, and general play.

Designed UX/UI for an app offering daily happiness boosts to relieve post-pregnancy stress in mothers.

Archive — A selection of previous projects, side projects, concepts, and general play.

Created a print campaign showcasing Incentive Travel’s offerings in products and event services.

Archive — A selection of previous projects, side projects, concepts, and general play.

Digital Democracy

This publication brings together three years of practices in strengthening local digital democracy.

Archive — A selection of previous projects, side projects, concepts, and general play.

Internal Incentive Campaign

Internal marketing incentive campaign designed to motivate and reward employees with the opportunity to win an experience in a trip to Greece.

Archive — A selection of previous projects, side projects, concepts, and general play.

Netwerk Democratie

Booklet New democracy to disclose a series of 40 public programs about the transition to a new democracy based on commons, digital democracy, deliberation, and other forms of democratization.

Archive — A selection of previous projects, side projects, concepts, and general play.

HEROES - Campaign visual identity

This internal incentive campaign was designed for a leading global company with the goal of motivating and engaging employees by aligning their personal growth with the organization's objectives.

Experience

Senior Graphic Designer - Freelancer
January 2019 — Present

Senior Graphic Designer - Your Hosting / Versio
March 2020 — November 2023

Creative Director - Top Service Tur
September 2011 — August 2018

Creative Director - G.I.
January 2012 — December 2015

Graphic Designer - Top Service
December 2009 - September 2011

Graphic Designer — Publishing Company
April 2006 — July 2009

Intro

I’m a Senior Graphic Designer based in Amsterdam, with a Postgraduate degree in Art Direction for Communication.

Over the years, I’ve collaborated with companies, startups, and individuals to bring their ideas to life through thoughtful and impactful design.

From crafting brand identities and designing sleek UI for websites and apps to developing creative campaigns and eye-catching presentations — I’m all in.

I’m passionate about Design Thinking, Packaging, Branding, and more. Instagram ↗.

Let's talk design

Collaborate with a designer who brings your ideas to life through powerful digital experiences.

Call, send an email, or WhatsApp message.

Contact

felipe@felipeduartestudio.com
+31 6 2804 8444

AMSTERDAM, NL

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Felipe Duarte Studio © 2020 — 2025. All rights Reserved.