Versio is a web hosting company that renewed its entire identity and required new campaigns and materials to impact clients and employees.

Throughout three years, we developed campaigns featuring real protagonists. The Outlaws were Giorgio, Marije, Dam, Linda, and Klup de Dag.

Additionally, I improved the website, client platform, and social media user experience and interface.

As part of Versio’s brand transformation, we designed a fresh, user-centered website layout to reflect the company’s renewed energy and customer-first mission. Clean, structured, and conversion-driven, the interface puts the spotlight on accessibility—making it easier for anyone to get their idea online.

The homepage welcomes visitors with bold calls to action, real customer stories, and a streamlined path to web hosting and site creation.
From revamping the user platform to refining the social experience, every touchpoint was optimized for clarity, emotion, and ease. This layout is a core piece in Versio’s larger story of transformation—where usability meets identity.

To bring Versio’s new identity to life online, we developed a bold, consistent social media presence with real people, strong visuals, and relevant topics. From swipe carousels and educational posts to campaign moments like Maand van de Developer, the content was designed to inform, inspire, and reflect the brand’s accessible, modern tone.

To humanize Versio’s brand and connect on a deeper level, we created the Outlaw video series—featuring real users like Giorgio, Marije, Dam, Linda, and Klup de Dag. Each story highlights a unique journey of creativity, independence, and building something online. With cinematic visuals and personal narratives, these videos captured Versio’s essence: empowering everyday rebels to take the web into their own hands.

This campaign was a key part of Versio’s brand renewal, shifting the focus from technical hosting features to the people behind the screens. The Outlaws were not actors—they were real entrepreneurs, artists, and makers who embodied the values of freedom, ambition, and authenticity. Their stories became the foundation for cross-channel communication, uniting web, video, and social under one bold visual and narrative direction.

With distinct pages for WordPress and reseller hosting, we tailored content to fit different user needs. Visual cues, micro-animations, and modular elements keep the experience dynamic and easy to navigate. The layout supports Versio’s goal: empowering users to build their online presence with confidence and ease.

Versio’s transformation was more than a visual refresh—it was a complete repositioning. Over three years, I contributed to reshaping the brand across digital platforms, campaigns, and customer experiences. From designing a user-friendly website and revamping the client platform to launching authentic video campaigns and dynamic social media content, every piece reflected a bold, human-centered identity.Real users became the face of the brand. Clear design made complex services feel simple. And every visual element—from color to typography—worked to build trust and engagement. This project was a deep dive into strategy-driven design, with measurable impact on how people see and interact with the brand.