A clean, contemporary typeface and thoughtful layout choices bring balance and sophistication to the experience. The result is a flexible digital identity that feels both personal and professional — a clear reflection of Frederike’s unique approach.

The photography plays a key role in reinforcing Frederike’s brand identity. Natural lighting, a muted color palette, and relaxed compositions were chosen to convey authenticity, warmth, and professionalism. Rather than overly posed or stylized shots, the portraits feel candid and grounded — reflecting her approachable nature and multifaceted work.