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Client: Ikify
Role: Graphic Designer
Client: Holland Stratup
Marketing: Dominique Haas
Content strategy: Eveline van den Heuvel
2022
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“Gathering, documenting, and preserving branded merch into a permanent archive of objects collected from individuals, communities, and institutions.”

As brand merchandise becomes a more popular revenue stream for creators, we wanted to create a place to document and curate the products that interest us the most.

Myrch.Club is a side project made with Adam Gee & Sheldon Li as Manual Engineering.
The Myrch.Club website is a custom React/Gatsby/Prismic build using ThreeJS for visual effects. Content is managed externally via Notion with Buffer for social media scheduling.
1. Empowering women to discover harmony in their body, mind, and soul.
2. Fostering self-connection for people, anytime and anywhere.
3. A dynamic, Utrecht-based startup situated in the Netherlands.

The challenge was to create a user experience (UX) and user interface (UI) for an app designed to provide daily doses of happiness to mothers looking to alleviate post-pregnancy stress.

Drawing inspiration from the ancient Japanese philosophy of Ikigai, we used this concept as the foundation for our choice of colors, backgrounds, and typography in the UI design.
Frederike de la Bije
Photography, branding, and website design for a talented Presenter/Project Manager based in Amsterdam.
Versio
Brand renewal through human-centered design, real-user storytelling, and a streamlined digital experience.
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