The Floratta branding project is a deep dive into the intersection of culture, nature, and identity. Tasked with creating a visual universe for a hand cream line rooted in Brazilian essence, the challenge was to design a brand that feels both contemporary and soulful.

Drawing from modernist influences and organic inspirations, this case explores how color, form, and photography can narrate a story of delicate strength—one that speaks to femininity not as a cliché, but as a layered and sensorial experience.

What follows is a visual and conceptual exploration that merges art, storytelling, and strategy to give shape to a brand that feels uniquely tropical and deeply human.